I’m Thomas. After 20 years working across strategy, product, digital and communications, I’m rebuilding how I want to work and live — while traveling around Europe in a van I built myself.
What I’m working on, thinking about and testing right now.
01 / WORK
Building a different kind of working life.
After 20 years working across strategy, product, digital and communications, I’m exploring a model built around shorter projects, difficult problems and more control over where and how I work.
02 / SCOUT
What if AI made travel more interesting?
I’m experimenting with an AI travel companion that helps with the practical stuff — but also hunts for places, experiences and moments I probably wouldn’t otherwise find.
03 / THOMAS.INEXPLICABLY
Rebuilding at 42. In public, apparently.
I’m documenting the travel, experiments, questionable decisions and general confusion of figuring out what comes next.
YES, I STILL DO ACTUAL WORK.
Strategy. Product. Digital. Communications.
I’ve spent around 20 years working across those worlds — often where things are complicated, stuck, involve too many people or don’t fit neatly into one discipline.
These days I’m particularly interested in shorter, difficult projects that can benefit from someone who can get into the mess quickly, figure out what actually matters and help move things forward.
Preferably without requiring me to sit in the same office for 220 days a year.
I’m a Belgian consultant, occasional surfer and enthusiastic starter of projects that probably seemed simpler at the beginning.
I’ve spent the last 20 years working across strategy, product, digital and communications in Brussels, London, Paris and Berlin.
In 2026, I packed up the life I’d built, got in Petal and drove around Europe for a while. That has raised considerably more questions than it answered. I’m currently figuring out what comes next — work, travel, business, experiments and all.
SAY HELLO
Got something complicated?
Excellent.
Interesting project, difficult problem, strange idea or just want to say hello?
Thomas Wouters 